Brochures

I created this welcome booklet for new committed givers. The brief just asked to update what we had done before - so I sat down with the client team and really tried to understand how supporters became committed givers, what their journey would be, and what we wanted them to feel when they opened this brochure.

I reviewed the previous booklet and I felt it missed an opportunity to inspire our audience and make them feel connected to the impact they were making.

So I created this inspirational, uplifting and light-hearted welcome booklet. I sourced stories and images which would make our supporters feel connected to communities worldwide and proud of the difference they are making. I am proud of this product - I feel it gives a warm welcomes to our readers, and I hope will inspire them to keep giving their support over the long term.