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Concepts

Project Type

Concepts

Date

June 2024

For Mercy Ships' Summer Match Appeal, I crafted a concept that inspired strong support across all channels.

I wrote persuasive copy for direct mail and emails to thousands of supporters. The appeal highlighted the incredible story of Mamadou in Sierra Leone.

This appeal beat previous years, raising £316,000 (a superb feat for this small charity).

'The stories you've written for the magazine are incredible. I think they're some of the best I've ever read'

Sophie Mitchell, Individual Retention Officer

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