Emails

(Left) At the peak of the Covid-19 pandemic, I wrote emotive copy for emails signed by Dr Mohammad Aowfee Khan, a doctor on the frontline of the Rohingya refugee camp in Bangladesh. I edited and embellished his own words to reach our audience directly and create a big impact. This email series raised more than £106,000 and helped our team win an award for the best coronavirus response.

(Right) At CAFOD, I focused on an empowering story from Kenya to bring the issue of sustainable energy access to life. This scored a high click-through rate. I also wrote many regular campaigns emails on a variety of global issues.