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Key messages

Project Type

Adverts

Date

January 2020

I worked closely with designers to produce excellent concepts for Christian Aid's flagship fundraising appeal. These scored highly in audience testing and moved people to donate.

I developed key messaging to champion our brand across all content. I also produced out of home advertising and social ads to tailor the messaging for a more light-hearted community fundraising event.

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'The stories you've written for the magazine are incredible. I think they're some of the best I've ever read'

Sophie Mitchell, Individual Retention Officer